Una franquicia (franchising) puede
definirse como un sistema de negocio en el cual una empresa franquiciadora
(franchisor) vende a un franquiciado (franchisee) el derecho
a operar comercialmente con el sistema, formato y marca ya establecida en
el mercado por el franquiciador. A tal efecto, la empresa franquiciadora
entrega al franquiciado un manual de operaciones (operations
manual) que debe ser cumplimentado en todas sus partes.
Como parte del contrato o acuerdo de
franquicia (franchise agreement) el franquiciado paga una suma de
dinero inicial, conocida como cuota de franquicia (franchise o front
end fee). Es importante resaltar que el franquiciado también
provee el capital necesario para habilitar su negocio.
An advertisement
>>
A letter
Aquí tienes un aviso de franquicia que
publicita un novedoso servicio para niños:
Y aquí tienes la carta de un lector que
se presenta como un potencial franquiciado:
Dear Sir or Madam,
A friend and I are presently looking to run a franchise in our town, which
has a high percentage of young couples with small children. We have read
about Kids & More and believe that it is an interesting concept and a
rewarding business which could be successful in our town. We would therefore
like to obtain further information about taking out a franchise with your
company.
I think that the total investment may be between 350,000 and
400,000 dollars.
Could you tell us what on-going fees are involved and the length of the
franchise agreement? We would also like to know the average turnover and
profit of a typical franchise.
Although I have worked as an assistant at a day care centre and my friend
has been a summer camp counsellor for several years, we do not have
specialised training in child education and development. Must there be a
staff member with such qualifications?
Finally, I would be grateful if you could tell me if there are any specific
requirements concerning the type of premises needed in order to open a
Kids & More.
Este texto ha sido extraido de los comentarios
de un franquiciado que explica el funcionamiento de una franquicia. Lee
atentamente su explicación e intenta completarla con las alternativas
verbales más adecuadas.
"For
example, if you are the franchisor and I'm the
franchisee, you are going to
a certain way that you want me to
the business from A through Z, and in your operations
manual you'll
me what clothes my employees have to ,
what time I should
my business and
my business, some guidelines on what I should be .
You would tell me what to
to people and what not to
them, what to
and who to
goods from what to ,
etc. All of this is
by you, the franchisor".
