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En esta última lección del curso nos
dedicaremos a los perfiles de empresa (company profiles) y a las
reseñas o evaluaciones empresariales (company reviews). |
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Company profiles |
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Ya sea que lo denomines 'Perfil de Empresa' (Company
Profile)', 'Acerca de Nosotros' (About Us)', o utilices otra
expresión, es fundamental comentar algo acerca de tu compañía o
emprendimiento unipersonal. Este documento debe reflejar positivamente el
carácter de tu negocio porque le permite a un potencial cliente evaluar si
eres el tipo de empresa con la cual desearía trabajar. |
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Las estadísticas señalan que uno de cada 20
potenciales clientes quiere conocer más detalles acerca de tu empresa.
¿Cómo llegó a su posición actual? ¿Quién la fundó? ¿Cuándo, por qué y
cómo? Redacta entonces los objetivos de tu empresa en forma explícita,
utilizando terminología clara y sencilla. |
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Estos perfiles no deben saturarse con
descripciones de productos o servicios, sino que también debe informarse
en ellos acerca de la cultura empresarial y de los objetivos sociales de
la firma. De ese modo, se 'humaniza' la redacción y se contribuye al
interés del lector. |
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Para redactar un perfil de empresa necesitarás
contar con una tabla (data chart) que informe los datos necesarios.
A continuación tienes dos modelos de perfiles de empresa con
las correspondientes tablas informativas. |
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Company profile # 1 |
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COMPANY DATA CHART |
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Name of Company: |
TanGo Wood Products |
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Headquarters: |
Buenos Aires,
Argentina |
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Chairman: |
Mr Marcelo Caride
Paz |
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Business Activities: |
fine paper,
newsprint and magazine paper, other wood products |
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Main Markets: |
Chile, Brazil,
Uruguay, United States |
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Sales in 2006: |
18.4 million pesos |
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Number of Employees: |
About 12,961 |
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The
TanGo Group is an international company whose
headquarters are based in Buenos Aires, Argentina. The
President and Executive Officer is Mr Marcelo Caride
Paz. Its main areas of business are fine paper,
newsprint and magazine paper and other wood products.
Most of TanGo's production is carried out in Argentina,
but the company is present in some South American
countries and in the United States. More than 80% of the
Group's total sales of 18.4 million Argentine pesos in
2006 came from countries outside Argentina, primarily
the United States. The company has about 12,961
employees. |
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Company profile # 2 |
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COMPANY DATA CHART |
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Name of Company: |
ORBIT Chemicals |
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Headquarters: |
Mexico, D.F., Mexico |
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Chairwoman: |
Dr Adriana Carrillo |
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Business Activities: |
industrial
chemicals, materials, paints, pharmaceutical
products, agrochemicals |
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Main Markets: |
150 countries, 600
locations |
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External Sales in
2006: |
Industrial
chemicals, 60%
Materials and Paints, 30%
Others, 10% |
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Number of Employees: |
128,500 (2003) =
Mexico, 91,600;
Chile: 8,400; Argentina, 27,000;
European and Asian countries, 1,500 |
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The headquarters of ORBIT
Chemicals are in Mexico, D.F., Mexico. The President
and Executive Officer is Dr Adriana Carrillo. Its main
areas of business are industrial chemicals, materials,
paints, pharmaceutical products, and agrochemicals. The
industrial chemicals sector accounted for 24% of the
company's total sales in 2006. The company sells its
products in over 150 countries and can be found in 600
different locations. In 2003, the ORBIT Group employed
over 128,000 people throughout the world, of which
91,600 were employed in Mexico. |
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En la segunda parte de esta lección podrás
analizar cómo se redacta una reseña o evaluación empresarial. |
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