"For example, if you are the franchisor and I'm the franchisee, you are going to have a certain way that you want me to operate the business from A through Z, and in your operations manual you'll inform me what clothes my employees have to wear , what time I should open my business and close my business, some guidelines on what I should be charging . You would tell me what to say to people and what not to ask them, what to order and who to buy goods from what to sell , etc. All of this is defined by you, the franchisor".