First of all, listen to the audio for general comprehension. Secondly, listen once again trying to complete this multiple choice activity. Finally, click here to check your answers and get a full transcription of Elizabeth's comment. As "An Image is Worth a Thousand Words", the picture below will help you understand the general meaning.

1.

What is Elizabeth's profession? 

   She's a business consultant.
   She's the owner of a restaurant-café.

2.

The restaurant business demands to develop ... 

   ... a similar strategy to the competitors.
   ... a different strategy from the competition.

3.

Which other factors does she mention as important? 

   A regularly visited location and decoration.
   Promotion and a frequented location.

4.

How does she suggest to promote a restaurant?

   Through radio advertisements, newspapers

and magazines.

   Through media advertisements and sending

out of promotional material.