She's a business consultant.
She's the owner of a restaurant-café.
2.
The restaurant business
demands to develop ...
... a similar strategy to the competitors.
... a different strategy from the competition.
3.
Which other factors
does she mention as important?
A regularly visited location and decoration.
Promotion and a frequented location.
4.
How does she suggest to
promote a restaurant?
Through radio advertisements, newspapers and
magazines.
Through media advertisements and sending out of
promotional
material.
TRANSCRIPTION
(Click on PLAY to listen again)
Well, the restaurant business is very competitive, so one factor
that's very important is to develop a concept for the restaurant, a strategy
that distinguishes the restaurant from its competitors. What will make the
restaurant different? How will it be better than other restaurants in the
area?
Another important factor is the location. It's important to do some research
and find out how many cars drive past the site every day and also how many
pedestrians walk by. You want the restaurant to be known to people so it needs
to be in a location that's frequented by business people, local people in the
neighborhood, as well as visitors.
Finally, promotion is also crucial. You need to decide how you're
going to attract first-time customers into the restaurant: through radio
advertisements, through newspapers or magazines, for example. Or maybe through
a form of direct marketing, such as sending out promotional material to
potential customers, offering them a free drink or a meal coupon, or something
like that.
