Reading & Use of English: Part 3
Word
formation and vocabulary (8 questions)
ACTIVITY 77:Read the text below.
Use the word given in capitals
to form a word (a noun, adjective or
adverb) that fits in the gap in the same line.
Then check the correct
answers.
How to choose
a brand name
International companies are finding it
important to
develop brand
INCREASE
names that can be used in a wide range of countries. A product with
a single
recognised name can lead to major
in production and promotion
SAVE
costs
– especially now that world advertising is a
in such
REAL
contexts as
major sporting events.
It is said that more time is
spent deciding the name of a product
ACTUAL
than
on its
. Thousands of possible names may need to be
DEVELOP
investigated to
find one that is internationally
.
ACCEPT
Often companies end up with a name that is
for legal or linguistic
USE
reasons. For example, a word may be unpronounceable in
some languages;
and there is always the danger of the name being the same as a word
which
