First of all, read and study the following drills mentioned during the
conversation. Then, click on PLAY to listen and repeat them aloud.
I'm changing the style of
our advertisements.
We need to project a forward-looking
image.
Let's keep the new campaign for the new lines.
Here are the suggested layouts.
It's the first time we've taken a stand at this exhibition.
I think we should
see it assembled first.
STEP 7
Activities with Answers
A.
Please answer the following with
complete sentences.
ANSWERS
1.
Who would Joanna get in touch with if
she wanted a stand built to show her
firm's products at an industrial or
business exhibition?
2.
If a journalist wrote a flattering
article about the new desk range, how
would Joanna refer to this?
3.
To draw an editor's attention to a new
product, what would the Advertising
Manager do?
4.
Why did Joanna want a girl on their
stand with exhibition experience?
5.
Can you invent a better slogan for
Harper & Grant? If so, what is it?
B.
Please choose the correct word or
expression
from the menus to
complete the sentences.
ANSWERS
1.
The plan of a proposed advertisement is
called a ...
.
2.
A small advertisement of a few lines
only offering jobs vacant, positions
wanted, items for sale, etc., is called
a ...
.
3.
The newspapers and magazines which deal
with specialised subjects are generally
referred to as
...
.
C.
Many
advertisements
contain
a
slogan
or
short
phrase
to
attract
the
consumer's
attention.
Try
to
match
these
authentic
slogans
with
the
corresponding
products
from
the
menus.
ANSWERS
1.
Not
everyone
was
meant
to
fly.
.
2.
Doesn't
he
deserve
a
dinner
that
looks
as
good
as
yours?
.
3.
By
the
time
you
remember
you
left
it
on,
it's
off.
.
4.
This
year
you
should
wear
something
loud.
.
5.
Never
before
has
something
so
little
done
so
much
for
so
many.
