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1. |
Who would
Joanna get in touch with if she wanted a stand built to show her firm's
products at an industrial or business exhibition? |
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If she wanted to have a stand built, Joanna
would get in touch with a firm of exhibition (or display) contractors. |
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2. |
If a
journalist wrote a flattering article about the new desk range, how
would Joanna refer to this? |
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Joanna would refer to a flattering article
in the Press as a good write-up. |
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3. |
To draw an
editor's attention to a new product, what would the Advertising Manager
do? |
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To draw an editor's attention to a new
product the Advertising Manager would send out a press release. |
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4. |
Why did
Joanna want a girl on their stand with exhibition experience? |
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(Your answer should contain some of the points mentioned below. Give
yourself a good mark for each point mentioned)
She wanted a girl with exhibition experience because special qualities
are required. For example, she has to look like a model, be able to
answer questions about the product intelligently, work long hours and
look as alert and welcoming at the end of the day as at the beginning. |
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5. |
Can you
invent a better slogan for Harper & Grant? If so, what is it? |
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It is not as easy as you think. A good
slogan should be short, arresting (commanding your attention) and
memorable. |
