The current problems over the truth and of TV programmes

HONEST

are symptomatic of a deep  malaise over how such values are

INTELLECT

judged. In universities, several generations of students in media, cultural

studies and even  have been taught the theory that there is no

JOURNAL

such thing as truth or in television products. These are all

ACCURATE

merely a , a spectacle,  produced for audiences who decode

CONSTRUCT

and consume them according to their own tastes and pleasures.

There is little between an episode of a hospital drama and

DIFFER

the main evening news bulletin. We have argued against this approach

to understanding media. Yet the depth of the problem for the television

companies is in that there are now even voices calling for the

APPEAR

 of the traditional principle of impartiality. TV companies should

ABANDON

understand that principles such as balance and fairness are crucial to the

maintenance of public trust.