Answers Activity 40

 

1.

Despite recent changes in attitudes, some advertisements still fail to...

 

A.    change women's opinions of themselves.
B.    show any understanding of people's feelings.
C.    persuade the public to buy certain products.
D. 
  meet the needs of the advertising industry.

2.

According to the writer, the commonest fault of present-day advertising is to...

 

A.    condemn the role of the housewife.
B.    ignore protests about advertisements.
C.    present a misleading image of women.
D. 
  misrepresent the activities of men.

3.

Research suggests that the reaction of women towards misrepresentation by advertisements is...

 

A.    apathy.
B.    hostility.
C.    approval.
D. 
  relief.

4.

Emma Bennett suggests that advertisements should...

 

A.    give further emphasis to practical advice.
B.    change their style rather than their content.
C.    use male images instead of female ones.
D. 
  pay more compliments to women than before.

5.

Ultimately the advertising industry should...

 

A.    take its job more seriously.
B.    do more pioneering work.
C.    take notice of public opinion.
D. 
  concentrate on the products advertised.
 

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