Buyers in the German
retail trade are really famous for their professionalism. They have a
reputation for being demanding, but they are fair with people who are as
professional as they are.
When dealing with the
Germans you
be professional.
2.
Avoid turning up
unexpectedly for meetings with German buyers. It is always better to
arrange an advance appointment, preferably by telephone.
You
arrange appointments with German buyers in advance.
3.
German buyers are
constantly looking for collections with a strong profile: it is not the
size of the collection that counts. On the contrary, the more compact
the collection, the more it will attract the buyer's attention.
You
present a big collection, but it
have character.
4.
The quality of your
product is extremely important. This is what a German buyer will be most
interested in.
The quality of your
product
be high.
5.
German buyers tend to
give precise delivery dates, for example 25 August 2006. That is the
date for delivery, not the day before and not the day after. Good
delivery performance is therefore essential.
You
respect delivery deadlines.
6.
A letter of credit is a
convenient and secure way of arranging for payment, but it is by no
means the only method.
