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A POLICY OF HONESTY |
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In February 1990, Perrier,
one of
most famous |
 |
|
mineral water companies, faced
serious image |
|
problem when small quantities of benzene were found
in some |
|
bottles.
company decided to take 160
million bottles |
|
worth 470 million off the market.
spokesperson from |
|
communications department made
statement to the press |
|
saying that this did not present
health problem, but he did
admit that |
|
for
product known for purity, it was definitely
mistake. |
|
independent environmental
consultant carried out
inspection |
|
at the Perrier plant and identified and corrected
fault. |
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same consultant said that a
person spilling one drop of
|
|
lead-free petrol on their hand would absorb more
benzene than if they drank a |
|
bottle of Perrier every day for a year. In this
instance, Perrier's policy of
|
|
honesty and its concern for consumers saved its
image and good name. |
