|
1. |
Who usually
looks after advertising in a firm? |
|
|
The
Advertising Manager. |
|
2. |
What
organisation would he (or she) deal with if the firm did a lot
of advertising? |
|
|
An
advertising agency. |
|
3. |
In this
organisation, who would he
(or she)
deal with? |
|
|
The Account
Executive. |
|
4. |
Also in
this organisation, who looks after:
(a) Writing the words of
an advertisement?;
(b) The choice of lettering or type? |
|
|
(a) A
copywriter; (b) A typographer. |
|
5. |
What will a
printer ask you to check before he starts to print the material
in large numbers? |
|
|
To check the
proofs. |
