that  led   to the establishment of Colgate operations in countries

throughout Europe, Latin America and the Far East. Recently it  has set up

operations in Turkey, Pakistan, Saudi Arabia and China.

Their main sector of business is Oral Care and, in this area, Colgate-Palmolive is

the world leader in toothpaste. Since 1980, the company  has increased   its

share of this market by more than 12% to over 40% today.

Oral care revenues  have grown   significantly in recent years and in 1991

they  exceeded   $ 1.3 billion.

The company  has always paid   close attention to the environment. In 1990

the American Council on Economic Priorities  chose   them as one of

the four most socially responsible companies in the United States.