William Colgate   the Colgate Company in 1806

as a starch, soap and candle business in New York City. For the

first one hundred years, the company   all its

business in the United States. However, in the early 1900s, the

company    an aggressive expansion programme

that    to the establishment of Colgate operations in countries

throughout Europe, Latin America and the Far East. Recently it 

operations in Turkey, Pakistan, Saudi Arabia and China.

Their main sector of business is Oral Care and, in this area, Colgate-Palmolive is

the world leader in toothpaste. Since 1980, the company    its

share of this market by more than 12% to over 40% today.

Oral care revenues    significantly in recent years and in 1991

they    $ 1.3 billion.

The company    close attention to the environment. In 1990

the American Council on Economic Priorities    them as one of

the four most socially responsible companies in the United States.


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