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1. |
a creation by one company that was copied by
others |
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2. |
a company which decided against entering
particular sporting markets |
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3. |
new clothes on the market which are attracting
older customers |
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4. |
the way a company promoted itself in its early
days |
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5. |
an advantage that the current materials have
over those used in the past |
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6. |
the fact that the marine clothing market is
not as large as one might expect |
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7. |
a company's products being popular in
unexpected markets |
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8. |
a company's products being popular in
unexpected markets |
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9. |
a company which successfully expanded its
range of outdoor wear |
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10. |
the fact that sporting clothes have become an
essential part of the general clothing industry |
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11. |
the fact that sporting clothes have become an
essential part of the general clothing industry |
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12. |
a company which opted not to compete in the
fashion market |
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13. |
a company which opted not to compete in the
fashion market |
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14. |
resistance to a change in approach |
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15. |
the kind of information that companies provide
for potential customers |
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