Escucha el audio y concéntrate en la entonación y ritmo de las
frases.
Tony:
I have a business that provides natural juice drinks to snack bars
and convenience stores in the California area. I have 40
employees, and my business has tripled in size in the last four
years, and it keeps right on growing. In fact, I hope to go
national in the next year or so. What are the reasons for my
success? Well, one thing you need in order to succeed is a
product you really believe in. I first tasted the type of juice
drinks I sell in Spain, and I decided to try to learn how they
were made. I experimented for several weeks before I found a
successful way of mixing fruit, sugar, and water. Once I had it,
I knew it would sell. I think packaging has also been extremely
important. I hired an artist friend of mine to develop an
eye-catching logo and label. I think at first people started
buying my drinks just because they liked the look of the bottle.
Then, once they tried it, they came back for more.
VOCABULARY
provides:
suministra;
convenience stores: minimercados;
has tripled in size: ha triplicado su tamaño;
it keeps right on growing:
sigue creciendo;
to go national: abastecer al mercado doméstico (Estados
Unidos, en este caso);
you really believe in: en el que creas realmente;
I first tasted: probé por primera vez;
how they were made: cómo se fabricaban;
way of mixing: forma de combinar, mezclar;
once I had it: una vez que lo logré;
I knew it would sell: supe que se vendería;
packaging: el envase;
I hired: contraté;
to develop: para diseñar;
an eye-catching logo: un logotipo llamativo, atrayente;
label: etiqueta;
the look: el aspecto exterior;
once they tried it: una vez que lo probaron.
Second entrepreneur
Segundo emprendedor
Escucha el audio y concéntrate en la entonación y ritmo de las
frases.
Billy:
I have a mail-order clothing business. I specialize in T-shirts
and sports clothes, but with really bold designs. I got the idea
after I came back from a trip to Asia with some really cool and
unusual sports clothes. All my friends started asking, like, "Where
did you get that T-shirt?" So I thought I could make some money
by importing clothes and using a mail-order catalog to sell them.
One of the reasons my business has done so well is that I know
my market. I sell to people like me – people who like sports –
and all the clothes in the catalog are great to wear whether
you're at the gym or out on the tennis court or just jogging
down the road. Another factor is the design of my catalog: The
catalog has a different look from other catalogs. It's fun, with
humor in it, and it's very colorful. Lots of people say they
never throw my catalogs away, so that tells me something.
VOCABULARY
mail-order clothing business:
negocio de venta de ropa por
correo;
T-shirt: camiseta, sudadora;
bold designs: diseños de avanzada;
really cool:
realmente de onda, bárbaro/a, espléndido/a,
chévere;
started asking, like: empezaron a preguntar cosas como;
I could make: yo podría hacer;
by importing clothes: importando ropa;
mail-order catalog: catálogo por correo;
has done so well: ha tenido tanto éxito;
are great to wear: son fantásticas para usar;
whether you're at the gym: ya sea que estés en el gimnasio;
tennis court: cancha de tenis;
jogging down: trotando por;
a different look from: un aspecto diferente de;
throw away: arrojar a la basura;
that tells me something: eso me dice mucho.
Activity 88:
Basándote en los comentarios anteriores, selecciona las
opciones más adecuadas para cada oración. Verifica luego las respuestas
correctas.
1.
Tony first tasted the juice drinks he sells ...
4.
What does Billy specialize in?
In
California, US. On
a trip to Asia. in Spain.
T-shirts
and sports clothes. Modest
T-shirt designs.
Usual sports clothes and T-shirts.
2.
What does he hope for the next year?
5.
When did he get the idea for his business?
To sell
juice within the US.
To provide juice to snack bars.
To sell juice to convenience stores.
After
coming back from Spain. After
returning from Asia. During a
trip to the California area.
3.
What are TWO
reasons for Tony's success?
6.
What are TWO
reasons for Billy's success?
Packaging.
He believes in his product. The
design of his catalog.
The
design of his catalog. Packaging. He knows
his market.
En la próxima página encontrarás una interesante
actividad de lecto-comprensión
que repasa la historia de dos talentosos emprendedores del mundo de
Internet.
